Diet Coke wanted to gather fun, social media content for their Facebook campaign. They chose Diet Coke branded Guest Factor video kiosks, with a custom screen design for their campaign. As part of a Diet Coke road show, the kiosks toured the country and invited members of the public to confess their biggest fashion disasters on video. Users entered a custom built “Confashion Booth” and followed the simple on-screen prompts, before leaving a video confession of their biggest fashion faux pas. The clips they gathered were used as part of their Facebook campaign.