The Guest Factor - Video Guestbooks
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Case Study 5 - The Laughing Cow

The Laughing Cow On Tour was the theme of this project. As part of their new advertising campaign, the Laughing Cow wanted to collect customer details for marketing purposes. As an incentive, customers signing up via the kiosk had their photo taken, applied to a background of their choice, and sent as an e-postcard to a friend.

The campaign was a massive success, with thousands of postcards sent out over a two-week period and thousands of potential customers signed up to the Laughing cow newsletter.

screenshot of Laughing Cow software