The Guest Factor - Video Guestbooks
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Case Study 6 - Test Drive the Arts NI

Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and managed by Audiences NI. Research shows that many people who try the arts for the first time will discover how much they enjoy the experience and go on to become regular attenders.

Custom branded Guest Factor kiosks were used to allow theatre goers to create a photo postcard and send it from the kiosk to their friends, increasing awareness of the free tickets initiative. The kiosks also allow theatre goers to register for marketing emails from Test Drive the Arts to help them further their objectives in increasing attendance of the Arts in Northern Ireland.

Photographs and Screenshots - test Drive the Arts NI